Aston Martin: more and more customization options in the future

Achieve new standards in terms of customizing the car: that the ambitious goal of Marek Reichman, Aston Martin design manager. According to some recent statements by the creative, the center of the British style of the house should work in this direction.

Reichman was the goal of creating a task force of engineers and designers “can build any model a customer should ask. According to the designers, the staff that is behind the creation of the super-exclusive One-77, is able to create templates, forms and ideas that only a few years ago would not have been imagined. “Our cars must be more personal than they are today.” And to achieve this goal, we can not exclude the return to production methods of the past.

“To make each individual sample as possible, we use very few machines already in production. With the One-77 have pushed this philosophy a step further: the car is built stationary frame, no assembly line. This means that we can intervene to change things at any time without interrupting the production process. A choice that gives us endless possibilities. ” And that may not be limited to the One-77, in the light of these statements …